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For healthy, totally natural looking color, trust your instincts. Active Ingredients: Color-Enhancing Colorant: Water; Hexylene Glycol; Ethanolamine; Propylene Glycol; Soytrimonium Chloride; Trisodium Ethylenediamine Disuccinate; Fragrance; Ethoxydiglycol; Oleth-5; C11-15 Pareth-9; Oleth-2; Cocamidopropyl Betaine; Dilinoleic Acid; Oleic Acid; Erythorbic Acid; Polysorbate 20; Sodium Sulfite; Oleamide MIPA; C12-15 Pareth-3; p-Phenylenediamine; Oleth-10; Panthenol; EDTA; Resorcinol; p-Aminophenol; m-Aminophenol; N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate; 1-Naphthol; Ascorbic Acid; Tocopherol. Gentle Activating Creme: Water; Hydrogen Peroxide; Acrylates Copolymer; Steareth-21; Oleth-2; Oleth-5; PEG-50 Hydrogenated Palmamide; Acrylates/Steareth-20 Methacrylate Copolymer; Oleyl Alcohol; Etidronic Acid; Disodium EDTA; Simethicone. Once A Week Color Treat Color Conditioning Treatment: Water; Amodimethicone; Stearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Glutamic Acid; Fragrance; Benzyl Alcohol; Panthenyl Ethyl Ether; EDTA; Panthenol; Trimethylsiloxysilicate; Carthamus Tinctorius (Safflower) Seed Oil; Cocos Nucifera (Coconut) Oil; Hydrolyzed Sweet Almond Protein; Methylchloroisothiazolinone; Methylisothiazolinone; Aloe Barbadensis Leaf Uses: It's haircolor that actually improves the healthy look of your hair! Your hair will radiate with rich, natural-looking color and luminescent shine. Natural Instincts is perfect for you if you are looking for: Healthier, truly natural-looking color* with brilliant shine. Natural-looking gray coverage (for up to 50% gray) for color that lasts up to 6 weeks, and no visible roots! A gentle, no ammonia formula that helps protect hair against dryness while you color. Plus, Natural Instincts gives you 6 weekly treatments of our nourishing Once a Week Color Treat Conditioner for shiny, soft hair. Non-permanent. Lasts through 28 shampoos. *Versus the leading level 3.